Introduction: Imagine your creative journey immortalized in a captivating book that not only shares your unique story but also becomes a powerful tool to attract clients, inspire peers, and build your legacy. With “The Heroic Legacy,” Peter de Kuster – founder of the Heroine’s Journey and the Hero’s Journey project transforms your experiences, struggles, and triumphs…
Tag: storytelling
08 January Create Your Own Legend
Attention all creative professionals– even if your chosen profession is not the most traditional one, cultivating and growing a successful, financially rewarding career is still your goal. In “The Hero’s Journey in Rome: Create Your Own Legend”, Peter de Kuster provides you in this journey through Rome with stories of creative professionals of past and…
15 January The Hero & The Magician: What is Your Brand Story?
Your brand story ― how it resonates in the public heart and mind―is your most valuable competitive advantage. Yet, few professionals really know how brand storytelling works, how to manage it, and how to use brand storytelling strategically. Created by Peter de Kuster this groundbreaking What is Your Story? seminar provides the illusive and compelling…
16 January The Hero’s Journey: The Power of Your Story
In this journey in Rome you will examine with Peter de Kuster, founder of The Hero’s Journey the way we tell stories about ourselves to ourselves — and, most important, the way we can change those stories to transform our business and personal lives. “Your story is your life,” says Peter. As human beings, we…
19 January Online Hero’s Journey: Storytelling for Innovation
Storytelling for Innovation Storytelling for Innovation is at the heart of what Peter de Kuster is known for—human-centered storytelling. This seminar, an in-depth focus on the first phase of business storytelling, will ground you in the needs of the people you’re creating for. In this course, you’ll develop empathy for your customers and surface insights for…
22 January The Hero’s Journey: Your Clients Story
It’s not just about a story of numbers, it’s about a number of stories. This story of Peter de Kuster focuses on how professionals can begin to move their practices toward the ‘Your Client’s Story’ model—where every product and service is tied directly to the life story, mission, transitions and goals of the client. Your…
26 January The Hero’s Journey in Rome: The New Storytellers
The Hero’s Journey in Rome: The New Storytellers Lawyers. Accountants. Software engineers. That’s what Mom and Dad encouraged us to become. They were wrong. Gone is the age of “left-brain” dominance. The future belongs to a different kind of person with a different kind of mind: artists, designers, illustrators, inventors, teachers storytellers-creative and empathic “right-brain”…
05 March Online Hero’s Journey: Hello Storytelling!
Hello Storytelling! Learn the foundational skills and mindsets of business storytelling Develop a common language and understanding of business storytelling across your organization. This flexible, online experience introduces non-storytellers to the concepts of the storytelling process and offers business storytellers (in design, innovation, creativity, advertising, marketing, communication, PR) a tried-and-tested approach to creative problem solving….
05 March Crafting Your Own Legend in the City of Creators
Rome: The Eternal Story—Crafting Your Own Legend in the City of Creators Introduction Welcome to Rome: The Eternal Story, a transformative 5-day walking tour that invites you to embark on your own hero’s journey through the timeless streets of the Eternal City. Guided by Peter de Kuster, the world-renowned storyteller, this journey will immerse you in…
09 March Online Hero’s Journey: From Stories to Action
From Stories to Action From Stories to Action is a deep dive into the storytelling skills of ideation, prototyping, and iteration. This seminar will teach you how to frame your ideas as experiments and bring others in on your vision of the future. Use experimentation to learn from failure and move from incremental to radical innovation….