Attention all creative professionals– even if your chosen profession is not the most traditional one, cultivating and growing a successful, financially rewarding career is still your goal. In “The Hero’s Journey in Rome: Create Your Own Legend”, Peter de Kuster provides you in this journey through Rome with stories of creative professionals of past and…
Tag: digital-marketing
Online Hero’s Journey: Storytelling for Innovation
Storytelling for Innovation Storytelling for Innovation is at the heart of what Peter de Kuster is known for—human-centered storytelling. This seminar, an in-depth focus on the first phase of business storytelling, will ground you in the needs of the people you’re creating for. In this course, you’ll develop empathy for your customers and surface insights for…
19 February The Hero’s Journey: Your Clients Story
It’s not just about a story of numbers, it’s about a number of stories. This story of Peter de Kuster focuses on how professionals can begin to move their practices toward the ‘Your Client’s Story’ model—where every product and service is tied directly to the life story, mission, transitions and goals of the client. Your…
26 February The Hero’s Journey in Rome: The New Storytellers
The Hero’s Journey in Rome: The New Storytellers Lawyers. Accountants. Software engineers. That’s what Mom and Dad encouraged us to become. They were wrong. Gone is the age of “left-brain” dominance. The future belongs to a different kind of person with a different kind of mind: artists, designers, illustrators, inventors, teachers storytellers-creative and empathic “right-brain”…
Online Hero’s Journey: Hello Storytelling!
Hello Storytelling! Learn the foundational skills and mindsets of business storytelling Develop a common language and understanding of business storytelling across your organization. This flexible, online experience introduces non-storytellers to the concepts of the storytelling process and offers business storytellers (in design, innovation, creativity, advertising, marketing, communication, PR) a tried-and-tested approach to creative problem solving….
The Hero's Journey in Rome 