Storytelling for Innovation Storytelling for Innovation is at the heart of what Peter de Kuster is known for—human-centered storytelling. This seminar, an in-depth focus on the first phase of business storytelling, will ground you in the needs of the people you’re creating for. In this course, you’ll develop empathy for your customers and surface insights for…
19 February The Hero’s Journey: Your Clients Story
It’s not just about a story of numbers, it’s about a number of stories. This story of Peter de Kuster focuses on how professionals can begin to move their practices toward the ‘Your Client’s Story’ model—where every product and service is tied directly to the life story, mission, transitions and goals of the client. Your…
20 February The Hero’s Journey in Rome: What Story Are You Living?
Join the founder of The Hero’s Journey, storytelling, mythologist, and tour leader Peter de Kuster on an exquisite exploration of Rome, one of the most sensual cultures in the world. To discover the story you tell yourself about yourself – your life and business – and how to transform this story. Peter will lead you…
26 February The Hero’s Journey in Rome: The New Storytellers
The Hero’s Journey in Rome: The New Storytellers Lawyers. Accountants. Software engineers. That’s what Mom and Dad encouraged us to become. They were wrong. Gone is the age of “left-brain” dominance. The future belongs to a different kind of person with a different kind of mind: artists, designers, illustrators, inventors, teachers storytellers-creative and empathic “right-brain”…
02 March The Hero’s Journey: Telling the Financial Story
Whey are some financial advisors thriving in an age while others are struggling to survive? Why do some seem to never get over the hump of building a bigger book of business? Why do some advisors struggle to keep up with all the referrals they get when others have to claw and dig just to…
Online Hero’s Journey: Hello Storytelling!
Hello Storytelling! Learn the foundational skills and mindsets of business storytelling Develop a common language and understanding of business storytelling across your organization. This flexible, online experience introduces non-storytellers to the concepts of the storytelling process and offers business storytellers (in design, innovation, creativity, advertising, marketing, communication, PR) a tried-and-tested approach to creative problem solving….
05 March Crafting Your Own Legend in the City of Creators
Rome: The Eternal Story—Crafting Your Own Legend in the City of Creators Introduction Welcome to Rome: The Eternal Story, a transformative 5-day walking tour that invites you to embark on your own hero’s journey through the timeless streets of the Eternal City. Guided by Peter de Kuster, the world-renowned storyteller, this journey will immerse you in…
Online Hero’s Journey: From Stories to Action
From Stories to Action From Stories to Action is a deep dive into the storytelling skills of ideation, prototyping, and iteration. This seminar will teach you how to frame your ideas as experiments and bring others in on your vision of the future. Use experimentation to learn from failure and move from incremental to radical innovation….
Online Hero’s Journey: Storytelling to Unlock Creativity
Stories to Unlock Creativity Storytelling Exercises to overcome the common barriers to creativity. We believe that everyone is creative and everyone can be an agent for change. Creativity is not a fixed trait, but more like a muscle—something that you can strengthen over time through practice and effort. In this class, you’ll learn storytelling exercises…
The Hero's Journey in Rome 