07 January Awakening the Entrepreneur Within

Posted by peterdekuster on

Rome, the Eternal City, stands as a living testimony to legacy, leadership, and reinvention—a place where every stone tells a story of courage and vision. Within this timeless backdrop, you are invited to embark on The Rome Leadership Tour with Peter de Kuster, a five-day transformational journey designed to awaken your entrepreneurial soul through the lens of The Hero’s Journey. Inspired by Peter’s renowned work Awakening the Entrepreneur Within, this immersive experience bridges ancient wisdom and modern innovation to help you craft a meaningful entrepreneurial and leadership path.

Peter de Kuster, a respected storyteller and leadership mentor, guides participants through four key entrepreneurial archetypes—the Dreamer, the Thinker, the Storyteller, and the Leader. Over five days, you will move through the essential stages of Dream, Vision, Purpose, Mission, and Legacy, awakening the hero within you amid Rome’s remarkable landmarks and creative energy.

Day 1: Dream & Rebirth — Foundations at Città dell’Altra Economia

Your Hero’s Journey begins in the heart of Testaccio, at Città dell’Altra Economia, Rome’s sustainable innovation hub. In this vibrant space dedicated to ethical business and new ideas, Peter guides you to discover your entrepreneurial Dream. Through interactive storytelling and guided reflection, you learn to ask that powerful question: “What if?” and awaken the Dreamer within.

Activities include:

  • Welcome session and storytelling circle
  • Dream visualization workshop
  • Innovation walk through Testaccio’s creative quarter

Day 2: Vision & Structure — Strategy at Trastevere

On Day 2, creativity meets strategy in the bohemian district of Trastevere. Among cobbled lanes and hidden ateliers, participants shape their Dreams into Visions. The Thinker archetype takes the lead—an architect of ideas who transforms inspiration into strategic clarity. Workshops focus on frameworks for scaling concepts and aligning teams.

Highlights:

  • Peer coaching and leadership vision sessions
  • Entrepreneurial storytelling in Trastevere cafés
  • Strategy-building exercises and group reflection

Day 3: Purpose & Cultural Soul — Connection at the Roman Forum

Day 3 unfolds amid the ruins of the Roman Forum—the historical stage for leadership, purpose, and collective destiny. Here, Peter helps participants connect their personal entrepreneurial Purpose to a deeper sense of contribution and authenticity. The Storyteller’s energy is awakened, grounding modern ambition in ancient principles of virtue and meaning.

You will experience:

  • Guided reflection among the ancient forums
  • Story-building exercises around personal purpose
  • Dialogue on leadership values and social impact

Day 4: Mission & Leadership in Action — Inspiration on Aventine Hill

A day dedicated to courageous implementation. On the serene Aventine Hill, overlooking the city’s timeless skyline, Peter guides participants in turning Purpose into Mission. The Leader archetype embodies resilience, strategic focus, and empowerment—qualities that turn vision into sustained impact.

Included activities:

  • Mission-mapping and leadership workshops
  • Group challenge: designing an impact project
  • Coaching on navigating obstacles and leading teams

Day 5: Legacy & Integration — Reflection at the Vatican Gardens

The final day invites deep contemplation and synthesis within the peaceful setting of the Vatican Gardens. Surrounded by symbols of wisdom and continuity, participants reflect on their full Hero’s Journey and articulate their Legacy—how their business, art, or mission will continue to inspire others.

Sessions include:

  • Story integration and legacy mapping
  • Closing storytelling circle with Peter
  • Commitment ceremony in view of St. Peter’s Basilica

Program Benefits

  • Deep exploration of entrepreneurial identity through The Hero’s Journey
  • Strategic clarity and purpose-driven leadership tools
  • Renewed creative energy anchored in Rome’s timeless wisdom
  • Access to a supportive network of conscious entrepreneurs
  • Personalized coaching by Peter de Kuster
  • Cultural immersion fostering new perspectives on leadership

Itinerary & Pricing

Duration: 5 days
Tuition: €2,950 + VAT (includes all workshops, breakfasts, lunches, and materials; accommodation and dinners not included)
Language: Sessions in English
Early registration discounts and scholarships available

Step into Rome with Peter de Kuster and rediscover your heroic essence. Lead with courage, create with purpose, and leave a legacy that echoes through time.

Contact: peterdekuster@hotmail.nl

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